![]() ![]() All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. We want them to continue to weigh in with ideas." "They're very engaged with the brand, especially on Facebook ( FB). "We're always listening to our fan base," said Berkowitz. Most recently Hasbro released a cashless version of the game, Monopoly Ultimate Banking, which used bank cards and an electronic banking unit instead of paper bills. In 2013, fans voted the cat token as the newest Monopoly game piece while the iron token was retired after receiving the lowest number of fan votes. Related: Hatchimals, hit toy of 2016, unveils brand new lookĪlthough crowdsourcing input is unique for the brand, Hasbro has launched 300 different versions of Monopoly to date. The car, thimble, boot, top hat and battleship were among the original set of MONOPOLY tokens while the Scottie dog and wheelbarrow were added in the early 1950s. "I imagine that the thimble, boot, and wheelbarrow tokens don't resonate as much with today's fans," Berkowitz said. Hardware chain Ace Hardware used social media to drum up support for the wheelbarrow. "We saw a lot of passionate fans out there, including Singer Sewing Co., who rallied their fans on their social pages to keep the thimble token," said Berkowitz. Still, he said fans of the now rejected boot, wheelbarrow and thimble did rally hard to keep them around longer. ![]() ![]() Related: This Michigan toymaker pledged never to go to China "While we can't say why these exact tokens were chosen or who exactly chose them, we know they represent the voices of our fans - young and old - from around the world," said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming. T-Rex, rubber ducky and penguin are the new Monopoly game pieces, replacing the classic boot, thimble and wheelbarrow tokens. The thimble and boot have been a part of the board game since 1935 and the wheelbarrow was introduced in the 1950s. A total of 56 were entirely new, while the other eight were the classics. A limited-edition "Golden Token" Monopoly ($17.99) arrives exclusively in Target stores this month and will feature gold tokens of all the current lineup - including the last appearance of the iron - and the five proposed new pieces.Monopoly fans were asked to select their favorite eight tokens from 64 possible options. The cat will join the wheelbarrow, shoe, race car, top hat, thimble, Scottie dog and battleship in the Monopoly game beginning in late summer when the latest edition hits store shelves. Harrisburg, Pa., tool manufacturer Ames True Temper even launched a YouTube campaign to rally fans for last-minute votes in favor of the wheelbarrow. Last week in the home stretch of the "Save Your Token" campaign that began in early January, the iron was in a dead heat with the wheelbarrow and the shoe with 7% each to avoid being last place. "While we're a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens." "We know that cat lovers around the world will be happy to welcome the new cat token into the Monopoly game," said Eric Nyman, senior vice president and global brand leader for Hasbro Gaming, in a statement. The feline piece conquered its own competition in a separate vote on the Monopoly Facebook page, winning over four other proposed tokens - a toy robot, guitar, helicopter and diamond ring - with 31%. While the iron leaves the game, a new cat will take its place passing "GO!" and collecting $200 going forward. The Scottie dog was the clear choice for fans and game players from 185 countries, getting 29% of the vote. The token, a staple of the Hasbro board game since the 1930s, is being retired after only garnering 8% of fan votes in a "Save Your Token" campaign. ![]() The Monopoly iron is going off to that giant linen closet in the sky. ![]()
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